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CHALLENGE

Every of the manufacturers Mid-Content material works with has its personal requirements, reporting processes and income administration instruments. On prime of that, bringing the data from totally different programs right into a standardized and actionable format was a time-consuming and error-prone process.

SOLUTION

Enterprise Intelligence integrates with the managed properties’ PMS, RMS, CRS and BI programs to tug all related knowledge in real-time.

PRODUCTS USED

Enterprise Intelligence

80% of time saved on day by day RevPAK report creation
Constant, streamlined reporting course of for your complete lodge portfolio
Quick access to knowledge improves interdepartmental communication and decision-making

About Mid-Continent Hospitality

Mid-Continent Hospitality gives a broad vary of lodge administration and improvement providers to property homeowners and traders. Their dedication to creating modern, custom-made and environment friendly processes is what has attracted big-name companions corresponding to Marriott Worldwide, Hilton Worldwide and InterContinental Lodge Group. Their portfolio presently consists of over twenty properties round the US, with a number of extra slated to be added quickly.

Lately, the corporate determined to deal with all income administration duties internally. The purpose was to create a streamlined reporting and knowledge evaluation course of that might guarantee every property reached its income potential. For this, they wanted a option to unify dependable real-time knowledge from totally different accommodations and their respective programs, and current it in an actionable format.

We not too long ago had a chat with Donna Paraliticci, Regional Director of Gross sales and Income Administration at Mid-Continent Hospitality, to see how Enterprise Intelligence helped her on this scenario

Enterprise Intelligence dramatically will increase effectivity

Problem

When the restoration section started, Mid-Continent’s portfolio rapidly tripled in dimension as extra homeowners have been eager to maximise their properties’ ROI. Whereas the staff gladly took on new accommodations, this additionally introduced challenges. For instance, creating the day by day RevPAK e-mail was a time-consuming course of. It usually took the income employees till the afternoon to finish this overview for all properties, which meant that we misplaced important time for making modifications.

Answer

Enterprise Intelligence supplies a clear, complete overview of all related property knowledge in a well-arranged dashboard. That features inner efficiency overviews in addition to stay market and competitor insights. This makes it a lot simpler for the income staff to create the RevPAK in addition to different experiences.

Outcomes

Preparation time for RevPAK goes from half-hour down to five minutes
Day by day overview reaches accommodations within the early morning, permitting for rapid decision-making
Extra time obtainable for deeper efficiency evaluation and strategising

Supply: Lighthouse (previously OTA Perception)

Enterprise Intelligence already pays for itself simply when it comes to saved labor hours. And right here we’re not even speaking in regards to the many new income alternatives it helps us seize. That also comes on prime as a result of now we will spend extra time on refining our business methods.

Unifying knowledge throughout manufacturers and properties

Problem

Every of the manufacturers Mid-Content material works with has its personal requirements, reporting processes and income administration instruments. This made it troublesome for Donna and her staff to entry the identical depth and high quality of knowledge from all accommodations they have been working with. On prime of that, bringing the data from totally different programs right into a standardized and actionable format was a time-consuming and error-prone process.

Answer

Enterprise Intelligence integrates with the managed properties’ PMS, RMS, CRS and BI programs to tug all related knowledge in real-time. Amongst others, that features pick-up and cancellation charges, OTB knowledge in addition to insights into lead time evolution and supply market developments. Enterprise Intelligence then consolidates this info in a standardized, user-friendly format.

Outcomes

Stay entry to the most recent efficiency knowledge and market developments for all properties
Probability to check and analyze outcomes and alternatives throughout manufacturers
Means to make well-informed income, gross sales and advertising and marketing choices

It’s improbable to have knowledge from all properties cohesively organized in a single platform. Irrespective of which model or lodge we’re taking a look at, the data is prepared in our normal format.

Supply: Lighthouse (previously OTA Perception)

Enterprise Intelligence’s user-friendliness makes knowledge simply accessible for all stakeholders

Problem

Prior to now, many experiences have been advanced and cumbersome. That always made it onerous for gross sales, senior administration and different groups outdoors the income administration division to get the insights they wanted from the info units.

Answer

Enterprise Intelligence is extraordinarily straightforward to make use of and permits business and operations departments in addition to regional administration to get actionable insights in only a few clicks. It’s additionally versatile within the degree of element and depth it supplies. This implies customers can select a high-level overview of a whole model or zoom in on a sure area or lodge. If wanted, they’ll even drill all the best way right down to see a single reservation.

The property degree knowledge helps native business and operations groups plan their staffing, promotions and buying. On the identical time, larger degree administration profit from a broader view in an effort to perceive efficiency, develop company-wide methods and talk with homeowners and traders.

Outcomes

Beforehand intimidating experiences have develop into actionable and simple to know
The staff digs deeper into the info as a result of it’s quick, simple and supplies useful insights
Communication between departments and with homeowners is simpler due to complete but visually interesting experiences

Supply: Lighthouse (previously OTA Perception)

The extent of element you’ll be able to extract from Enterprise Intelligence with out having to know Opera is spectacular. With the assistance of some filters, you may get the info you want and not must depend on guesswork. On prime of that, there’s no danger of ‘messing one thing up’ like if you’re utilizing difficult Excel experiences.

A dependable associate in unstable occasions

After the pandemic, many beforehand accepted finest practices not apply in the identical approach. That makes it all of the extra vital to have a reliable income administration software to lean on:

You lose cash in case you don’t use a software like Enterprise Intelligence, each when it comes to labor hours and income alternatives. I encourage each hotelier to strive it. It’s straightforward to be taught and the help staff is at all times fast to reply if in case you have questions. Briefly, Enterprise Intelligence is the associate you have to make your lodge profitable in these unpredictable occasions.

Wish to see how Enterprise Intelligence can enhance your effectivity and effectiveness? Contact gross sales

About Lighthouse

Lighthouse (previously OTA Perception) is the main business platform for the journey & hospitality trade. We remodel complexity into confidence by offering actionable market insights, enterprise intelligence, and pricing instruments that maximize income development.

We regularly innovate to ship one of the best platform for hospitality professionals to cost extra successfully, measure efficiency extra effectively, and perceive the market in new methods.

Trusted by over 65,000 accommodations in 185 international locations, Lighthouse is the one resolution that gives real-time lodge and short-term rental knowledge in a single platform. We try to ship the absolute best expertise with unmatched customer support. We contemplate our shoppers as true companions—their success is our success.

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