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IHG Inns & Resorts is the unique resort associate of MDLBEAST’s main music and cultural festivals in The Kingdom of Saudi Arabia; XP Music Futures, Soundstorm and Balad Beast
The collaboration brings uniquely designed and unforgettable experiences to IHG One Rewards members and festivalgoers, together with an upside-down resort room and an AI-powered secret room.

Dubai, UAE – For the primary time IHG Inns & Resorts is collaborating with MDLBEAST– a number one leisure firm rooted in music tradition in Saudi Arabia to function a key associate throughout numerous festivals within the kingdom.

Competition Activations

Because the official resort associate, IHG Inns & Resorts is bringing its distinctive strategy to hospitality to Riyadh and Jeddah, providing festivalgoers, music followers and IHG One Rewards members the chance to expertise immersive activations on the pageant grounds:

An upside-down resort room container for a fascinating and extremely Instagrammable picture alternative
A futuristic, AI-inspired secret room, creating one other participating and sharable expertise for MDLBEAST’S Gen Z and Millennial audiences to take pleasure in

The MDLBEAST partnership kicked off at XP Music Futures early December, adopted by the largest music and cultural pageant within the Center East; Soundstorm from 14-16 December 2023 in Riyadh. Soundstorm drew a number of thousand of music followers, because of performances by among the largest names within the business, together with Metallica, Timbaland, 50Cent, David Guetta and Calvin Harris. In 2024 the partnership will proceed, heading to the Crimson Sea at Jeddah’s Balad Beast pageant.

VIP Entry Packages

A primary for the area, IHG One Rewards members based mostly within the Kingdom of Saudi Arabia and the United Arab Emirates have been invited to bid on IHG’s Entry platform for VIB (Very Vital Beast)/pageant tickets. If that wasn’t sufficient to ensure a magical pageant expertise, choose IHG One Rewards members have been invited to the IHG Inns & Resorts VIB hospitality field, a non-public and personalised expertise curated by IHG.

MDLBEAST is without doubt one of the largest leisure firms within the Center East, and it was an unbelievable expertise to associate with them in Riyadh, and have interaction with not solely our IHG One Rewards members but in addition the following technology of travellers. We’re thrilled to construct on this relationship and stay up for showcasing our manufacturers at Balad Beast in Jeddah. 

By connecting cultures by a shared love of journey, tourism, and expertise, we hope to wow our audiences with unmatched experiences that each assist the Saudi 2030 imaginative and prescient and designate IHG as ‘the most effective place to be’. Haitham Mattar, Managing Director India, Center East & Africa

MDLBEAST is a number one leisure firm based mostly in Saudi Arabia that’s contributing to the event of the music business by cultivation of the music tourism and making it avital element of the Kingdom’s economic system. IHG shall be a key associate throughout MDLBEAST’s hottest fan experiences, together with Soundstorm and Balad Beast.

To study extra about IHG Inns & Resorts, go to www.ihg.com.

About IHG®

IHG Inns & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a world hospitality firm, with a objective to offer True Hospitality for Good.

With a household of 17 resort manufacturers and IHG Rewards, one of many world’s largest resort loyalty programmes, IHG has over 6,000 open lodges in additional than 100 international locations, and an extra 1,800 within the growth pipeline.

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Anne-Lise Berthon
+65 6395 6147
IHG