Blog

Discova will attend the world’s leading travel trade show ITB Berlin from 5-7 March 2024. We are geared up to showcase our varied and exciting offerings across 14 destinations that deliver experiential and responsible travel for our partners, growing their travel offering one unforgettable journey at a time. 

Our senior colleagues are looking forward to meeting existing and potential B2B customers and highlighting our trophy products that offer an unparalleled cultural, social and educational immersion for travellers. We will also spotlight our tailored deals with a strong focus on our Discova-run, owned and operated tours. Our attempt is to not only reflect the diverse facets of our destinations but also demonstrate our ability to cater to a variety of travellers, travel styles and interests.   

Chad Anderson, Discova’s EMEA Sales Manager says, “We have a big team attending this year including our Managing Director Suyin Lee, Chief Commercial Officer Rhydian James, Global Director of Product James Munro, EU Account Manager Anneli Buehrle and EMEA Business Development Manager Quynh Dinh. We also have our Contracting Manager from Japan, Takahiro Kondo, joining us to discuss our exciting future growth plans for Japan.  

“Additionally, we will be welcoming partners to our booth at the Malaysian stand where we have our new Regional General Manager for Indonesia, Malaysia, Singapore and Thailand, Mike Chan joining us to discuss our exciting Malaysian and Borneo DMC services.” 

CCO Rhydian James adds that while 2023 was the year that Asia roared back to life, in 2024 our partners are ready to experiment and hungry for fresh experiences. He says, “Trade shows through 2023 were a whirlwind of reinvigorated existing partnerships and exciting new ones. They were busier than ever and if they’re any indication of what’s to come, then I’m sure ITB Berlin will be a blockbuster.”